First Hair Cut in 12 years.

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Detoxing your Locs has never been this easy

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Why I Left New York after 22 Years Crying

Moroccan Magic Dress

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Locs in a crown from BAD Hair Uprooted

Eindeloos stijlvol

Onze zaak

Wist je dat 73% van de zwarte vrouwen lijdt aan door relaxers veroorzaakte alopecia? Dat is haaruitval gerelateerd aan relaxers.

De belangrijkste onderliggende reden is het feit dat zwarte vrouwen niet het mensenrecht hebben om hun door God gegeven lokken natuurlijk te dragen.

Daarom is onze zaak Equal Hair Rights.

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Drs. Mireille Liong Twisted Braid Locs

Drs. Mireille Liong

Drs. Mireille Liong is an awardwinning IT specialist turned natural hair activist, digital entrepreneur, and founder of WhatNaturalsLove.com and Kroeshaar.com.

With a Master’s in Information Technology and over two decades of experience in e-commerce, Mireille merges tech with purpose to drive global conversations around natural hair and equal rights. Her work—spanning books, blogs, exhibitions, and documentary films—champions the beauty, history, and human right to wear natural hairstyles.

As a photographer and strategist, she has built platforms that not only empower the Black community but also reshape the narrative around Afro hair, one headshot at a time.

How to Support
Certificate of Recognition from the City of New York

Certificate of Recognition from the City of New York

In recognition of her ongoing commitment to equal hair rights and the groundbreaking work she’s done through photography, education, and advocacy, Mireille Liong received a Certificate of Recognition from the City of New York.

Her exhibitions, books, and platforms like WhatNaturalsLove.com have helped shift the narrative around Black hair, inspiring both policy change and personal empowerment.

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