My Locs Journey

Honestly, the most challenging was the hesitation of how others would see me.

Pantset to stand out

Colorful, Comfortable

Loc Basin 20% off!

Loved it! ❤️ My husband has locs to his butt and wash day is actually 2 days. After the 1st soak his locs looked healthier and his true hair color was revived. They smell and look great.

What Naturals Love

Hair & Fashion

Moroccan Magic Dress Specials

Best Products for Locs

Featured Valued Customers

  • Loc Glove

    While loc brushing is great for defining and shining your locs, the loc glove is true self-care. You run the glove over and through your locs to dry, to get off surface debris. They're so soft, and you really feel like you're pampering yourself.

    Kim W.

    Buy now
  • Ponytail Holder

    I love this low tension ponytail holder! I have fine hair and my front perimeter hair is especially fine so I have to be careful when pulling my locs into ponytails that there is no excessive pulling at my locs. It holds my locs in a secure a ponytail without the stress and tension that traditional stretchy ponytail holders can have. The wire structure of the tie allows me to control how loose I want my ponytail to be. I’ll be getting the other colors. This hair tie is a must have.

    Shop now
  • Magic Dress

    Beautiful, fun dress!!!
    My dress is wonderful!!! I just wore it for the first time this morning. The drape and flow are beautiful. Very comfortable fit and perfect length. The fabric very soft but plenty of layers to keep its shape. It does wrinkle easily.

    Ross

    Buy now
  • Headbands

    Very comfortable n stylish !!!

    I’m a 68 yr old glamma who likes Les yo have fun in dressing

    Rosie F.

    Buy Now
Loc glove to maintain and Groom Locs, Dreadlocks and Sisterlocks
Ponytail holder/Hair tie for Locs, Dreadlocks and Sisterlocks. Non damaging, easy to ues.
Moroccan Magic Dress with Fringe customer review
Headband Handmade, Extra wide for locs Dreadlocks, Sisterlocks
Classic Hair Cuff for Locs Ponytails, Sisterlocks styles and DreadlocksClassic Hair Cuff for Locs Ponytails, Sisterlocks styles and Dreadlocks

Special Offer!

Hair Cuffs

Buy one and get the 2nd one half the price. Make your ponytail turn heads. Easy to wear, non damaging plus it looks great!

New sales and discounts are added all the time.

2nd one 50% off!

Shop the Look

African Infinity Dress - Black woman wearing the Convertible Dress in African Print
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Adjustable Non-damaging Hair Cuff for Locs, Sisterlocks, Dreadlocks and Braids Classic
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From $19.99
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$29.99
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From $19.99
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Outstanding Oval chocker necklace
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$24.99
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$29.99
Sale price
$24.99
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$19.99
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Stylish and colorful African Pantsuits for women
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Spherical shaped Earrings that turn heads
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$19.99
Regular price
$29.99
Sale price
$19.99
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Outstanding Oval chocker necklace
Regular price
$24.99
Regular price
$29.99
Sale price
$24.99
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Hair Cuff Golden/Silver Wings for Locs, Sisterlocks, Dreadlocks and Braids
Regular price
From $19.99
Regular price
$29.99
Sale price
From $19.99
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African Pantsuit Stylish Powerful Brown made to order from XS to 6XL
Regular price
$129.00
Regular price
$234.00
Sale price
$129.00
Starter locs. How I started My Loc journey with tiny braids.

How it started

My Loc Journey

In May 2013, I started my Braidlocs journey. For years I just enjoyed my natural hair and thought I would never loc my hair because the Afro was and still is my all time favorite hairstyle. The thought of letting that go .. no, I didn't see myself locing.

Until one day, I just did. I went to an African salon to get about 200 something little braids. I never took those out and never looked back.

Read more

Before & After

My Last Afro

Locs Journey l My Last Afro before starting Braidlocs

9 Years of Braidlocs

Locs journey;  9 Years later after starting Micro locs with braids
Locs styled a couple. Woman with curled styled Dreadlocks and a Man with long locs crinkled.Locs styled a couple. Woman with curled styled Dreadlocks and a Man with long locs crinkled.

Endlessly stylish

Our Cause

Did you know that 73% of Black women are suffering from relaxer induced alopecia? That is hair loss related to relaxers.

The main underlying reason is the fact that Black women don't have the human right to wear their God-given tresses natural.

That is why our cause is Equal Hair Rights.

Read more
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Wash Basin for Locs, Dreadlocks, Microlocs
Regular price
From $21.99
Regular price
$29.99
Sale price
From $21.99
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Organic Shampoo Bombs for Locs
Regular price
$8.99 $29.99
Regular price
$9.99
Sale price
$8.99 $29.99
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Super Absorbent Quick-drying Anti-Frizz Hair Towel Lint-free
Regular price
From $29.99
Regular price
$34.99
Sale price
From $29.99

Buy bundles

Basin and the Bombs

Vendor:
What Naturals Love Brooklyn
Wash Basin for Locs, Dreadlocks, Microlocs
Add to cart
$21.99
$29.99 $21.99
Vendor:
What Naturals Love Brooklyn
Organic Shampoo Bombs for Locs
$8.99
$9.99 $8.99
Add to cart
$29.99
$34.99 $29.99

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