Maureen Used the WNL Hair Serum for One Month—Here’s What Happened
Sometimes You Come Across a Product That Just Works Not a little, but truly. A product that brings your hair back to life, makes it shine, and protects it from...
BEST DEALS FOR LOCS
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Hair Cuff for PonytailsHair Cuff for Ponytails- Regular price
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€22,95 - Regular price
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€26,95 - Sale price
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Loc Glove to clean, maintain and dry locsLoc Glove to clean, maintain and dry locs- Regular price
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€13,95 - Regular price
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WNL Hair Growth SerumWNL Hair Growth Serum- Regular price
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Anti-Itch Scalp Roller for Dry, Itchy, Sensitive Scalp - Therapeutic ReliefAnti-Itch Scalp Roller for Dry, Itchy, Sensitive Scalp - Therapeutic Relief- Regular price
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€22,95 - Regular price
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Wash Basin for Locs, Dreadlocks, MicrolocsWash Basin for Locs, Dreadlocks, Microlocs- Regular price
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€17,95 - Regular price
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€17,95
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Moldable Hair Tie for Locs, Sisterlocks, Braids and Afro puffsMoldable Hair Tie for Locs, Sisterlocks, Braids and Afro puffs- Regular price
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€13,95 - Regular price
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AFRICAN FASHION FOR WOMEN
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Comfortable Maxi dress with PocketsComfortable Maxi dress with Pockets- Regular price
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Shark Hem Top Pants SetShark Hem Top Pants Set- Regular price
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LATEST NEWS
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8 Stunning Ways to Style the Multi-Wear Magic Headwrap
The Magic Headwrap is more than just a hair accessory—it’s a versatile, protective, and stylish must-have for anyone with locs, braids, or natural hair. Whether you’re looking to add flair to...
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Why She Cut Her Locs: A Lesson in Scalp Sensitivity & Hair Health
After six years of dedication to her Sisterlocks journey, Nafeesha from the Facebook Group Sisterlocked made the decision to cut them off. And the reason? Scalp irritation. For many, Sisterlocks are...
Endlessly stylish
Our Cause
After three centuries of slavery, Black people still don’t have the human right to wear their God-given tresses natural.
Dreadlocks, Afros, cornrows—styles perfectly natural to African hair—remain stigmatized, stereotyped, and excluded from professional dress codes.
As a direct consequence, 73% of Black women suffer from relaxer-induced alopecia—hair loss caused by chemical straighteners and weaves—to conform to a beauty standard that contradicts their DNA.
BAD Hair Uprooted: The Untold History of Black Follicles is a groundbreaking exhibition that celebrates the beauty of natural hair while revealing the consequences of unequal hair rights—through storytelling, powerful conversations, striking visuals, and a thought-provoking documentary.
Drs. Mireille Liong
Drs. Mireille Liong is an awardwinning IT specialist turned natural hair activist, digital entrepreneur, and founder of WhatNaturalsLove.com and Kroeshaar.com.
With a Master’s in Information Technology and over two decades of experience in e-commerce, Mireille merges tech with purpose to drive global conversations around natural hair and equal rights. Her work—spanning books, blogs, exhibitions, and documentary films—champions the beauty, history, and human right to wear natural hairstyles.
As a photographer and strategist, she has built platforms that not only empower the Black community but also reshape the narrative around Afro hair, one headshot at a time.
Certificate of Recognition from the City of New York
In recognition of her ongoing commitment to equal hair rights and the groundbreaking work she’s done through photography, education, and advocacy, Mireille Liong received a Certificate of Recognition from the City of New York.
Her exhibitions, books, and platforms like WhatNaturalsLove.com have helped shift the narrative around Black hair, inspiring both policy change and personal empowerment.