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Level Up Your Hair Game: Learn From Pro Dancer Shawn
Elevate your Loc Style With The Moldable Hair Tie for Locs, Dreadlocks and Updos If you have Locs, Sisterlocks, or Dreadlocks, you know that finding the right hair accessories can be...
Hair & Fashion
Let's Celebrate the Moroccan Magic Dress The Moroccan Magic Dress that initiated the beginning of What Naturals Love has now reached 6.5 million views! You can see why women all...
Memorial Day Weekend in Brooklyn is always a special time as the unofficial start of the summer is initiated with BAM Dance Africa. It's my pleasure to share a couple...
Free Products, Big Smiles: Share Your Thoughts & Get Rewarded! Do you love trying new things? Want to share your honest opinion with the world (and get rewarded for it)?...
Instructions and video on how to inflate the shampoo basin, the Hair & spa shampoo basin.
Scroll down for the video Curling sisterlocks is hardly a tea party, especially if you do not have the right tools. However, it could just as well be a fun...
Loc Glove
While loc brushing is great for defining and shining your locs, the loc glove is true self-care. You run the glove over and through your locs to dry, to get off surface debris. They're so soft, and you really feel like you're pampering yourself.
Kim W.
Buy nowPonytail Holder
I love this low tension ponytail holder! I have fine hair and my front perimeter hair is especially fine so I have to be careful when pulling my locs into ponytails that there is no excessive pulling at my locs. It holds my locs in a secure a ponytail without the stress and tension that traditional stretchy ponytail holders can have. The wire structure of the tie allows me to control how loose I want my ponytail to be. I’ll be getting the other colors. This hair tie is a must have.
Shop nowMagic Dress
Beautiful, fun dress!!!
My dress is wonderful!!! I just wore it for the first time this morning. The drape and flow are beautiful. Very comfortable fit and perfect length. The fabric very soft but plenty of layers to keep its shape. It does wrinkle easily.
Ross
Buy nowHeadbands
Very comfortable n stylish !!!
I’m a 68 yr old glamma who likes Les yo have fun in dressing
Rosie F.
Buy NowSpecial Offer!
Buy one and get the 2nd one half the price. Make your ponytail turn heads. Easy to wear, non damaging plus it looks great!
How it started
In May 2013, I started my Braidlocs journey. For years I just enjoyed my natural hair and thought I would never loc my hair because the Afro was and still is my all time favorite hairstyle. The thought of letting that go .. no, I didn't see myself locing.
Until one day, I just did. I went to an African salon to get about 200 something little braids. I never took those out and never looked back.
Endlessly stylish
Did you know that 73% of Black women are suffering from relaxer induced alopecia? That is hair loss related to relaxers.
The main underlying reason is the fact that Black women don't have the human right to wear their God-given tresses natural.
That is why our cause is Equal Hair Rights.