Hair & Fashion
Are you tired of struggling to find the perfect hair tie that's both strong and gentle on your precious locks, sisterlocks, braids, or Afro puffs? Look no further! We've got...
Assemblymember Stefani Zinerman electrified the What Naturals Love Hair & Fashion Show with an infectious air of confidence, delighting us all. As the Assemblywoman representing New York State district 56,...
In yet another superb locs story, Melanie shared her insights, and the captivating allure of her locs. Melanie's journey into locs began a quarter of a century ago, and it...
Claude, a spirited individual with a passion for embracing his true self, embarked on a remarkable loc journey in 2020. Let's delve into Claude's story as he shares his motivations,...
Change can be both exciting and daunting. Join us as Ify shares the story of her locs journey, her challenges, and the incredible rewards that came with it.Starting the Journey:It was...
If you've ever experienced that post-salon discomfort after getting your hair retwisted, retightened, interlocked, or braided, we've got some exciting news for you. Finally, there's a solution that not only...
In a recent Instagram video, content creator J.Renee proved that our ponytail holders are not only non-damaging and easy to use but also endlessly versatile. More than just wrap the Easy...
Loc Glove
While loc brushing is great for defining and shining your locs, the loc glove is true self-care. You run the glove over and through your locs to dry, to get off surface debris. They're so soft, and you really feel like you're pampering yourself.
Kim W.
Buy nowPonytail Holder
I love this low tension ponytail holder! I have fine hair and my front perimeter hair is especially fine so I have to be careful when pulling my locs into ponytails that there is no excessive pulling at my locs. It holds my locs in a secure a ponytail without the stress and tension that traditional stretchy ponytail holders can have. The wire structure of the tie allows me to control how loose I want my ponytail to be. I’ll be getting the other colors. This hair tie is a must have.
Shop nowMagic Dress
Beautiful, fun dress!!!
My dress is wonderful!!! I just wore it for the first time this morning. The drape and flow are beautiful. Very comfortable fit and perfect length. The fabric very soft but plenty of layers to keep its shape. It does wrinkle easily.
Ross
Buy nowHeadbands
Very comfortable n stylish !!!
I’m a 68 yr old glamma who likes Les yo have fun in dressing
Rosie F.
Buy Now
Special Offer!
Buy one and get the 2nd one half the price. Make your ponytail turn heads. Easy to wear, non damaging plus it looks great!
How it started
In May 2013, I started my Braidlocs journey. For years I just enjoyed my natural hair and thought I would never loc my hair because the Afro was and still is my all time favorite hairstyle. The thought of letting that go .. no, I didn't see myself locing.
Until one day, I just did. I went to an African salon to get about 200 something little braids. I never took those out and never looked back.
Endlessly stylish
Did you know that 73% of Black women are suffering from relaxer induced alopecia? That is hair loss related to relaxers.
The main underlying reason is the fact that Black women don't have the human right to wear their God-given tresses natural.
That is why our cause is Equal Hair Rights.
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