First Hair Cut in 12 years.

Home Spa Basin

Detoxing your Locs has never been this easy

Back in Amsterdam

Why I Left New York after 22 Years Crying

Moroccan Magic Dress

Nouvelles Arrivées

Tendance

Locs in a crown from BAD Hair Uprooted

Infiniment élégant

Notre cause

Saviez-vous que 73 % des femmes noires souffrent d'alopécie induite par les relaxants ? C'est la perte de cheveux liée aux défrisants.

La principale raison sous-jacente est le fait que les femmes noires n'ont pas le droit humain de porter leurs tresses naturelles données par Dieu.

C'est pourquoi notre cause est Equal Hair Rights.

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Drs. Mireille Liong Twisted Braid Locs

Drs. Mireille Liong

Drs. Mireille Liong is an awardwinning IT specialist turned natural hair activist, digital entrepreneur, and founder of WhatNaturalsLove.com and Kroeshaar.com.

With a Master’s in Information Technology and over two decades of experience in e-commerce, Mireille merges tech with purpose to drive global conversations around natural hair and equal rights. Her work—spanning books, blogs, exhibitions, and documentary films—champions the beauty, history, and human right to wear natural hairstyles.

As a photographer and strategist, she has built platforms that not only empower the Black community but also reshape the narrative around Afro hair, one headshot at a time.

How to Support
Certificate of Recognition from the City of New York

Certificate of Recognition from the City of New York

In recognition of her ongoing commitment to equal hair rights and the groundbreaking work she’s done through photography, education, and advocacy, Mireille Liong received a Certificate of Recognition from the City of New York.

Her exhibitions, books, and platforms like WhatNaturalsLove.com have helped shift the narrative around Black hair, inspiring both policy change and personal empowerment.

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