About Author Drs. Mireille Liong

✨Author Page (About Mireille Liong)

 

Drs. Mireille Liong; Ecommerce Digital Nomad en Pionier in Gelijke Haarrechten in Brooklyn NY

Award-Winning Social Entrepreneur | IT Pioneer | Author & Filmmaker

Drs. Mireille Liong is a visionary strategist who has spent over two decades at the intersection of technology, culture, and social justice. As a pioneering IT professional and a global advocate for equal hair rights, she uses digital innovation to amplify marginalized voices and challenge systemic beauty standards. 

A Pioneer in the Digital Space

With a background rooted in Information Technology, Drs. Liong has consistently been at the forefront of the digital revolution:

  • The First Surinamese Web Pioneer: She was the first person from Suriname to launch a personal website.

  • E-Commerce Trailblazer: One of the first entrepreneurs to launch an e-commerce platform in the Netherlands.

  • Community Architect: She built and currently manages two successful e-commerce stores, including WhatNaturalsLove.com, and has grown a digital community of over 80,000 members.

The Voice of "BAD Hair Uprooted"

Drs. Liong’s mission is driven by a startling statistic: 73% of Black women suffer from hair loss, often due to the unwritten rules to conform to non-African beauty standards.

She founded BAD Hair Uprooted, a multi-media movement that includes:

  • The Documentary: An eye-opening film exposing the physical, psychological, and economic consequences of unequal hair rights.

  • The Global Exhibition: A curated photographic journey that has been showcased in New York City, Paris, Amsterdam, and Paramaribo, debunking stereotypes about Afro-textured hair.

  • The Movement: A lifelong effort to secure the basic human right for people of African descent to wear their natural hair without discrimination.

Acclaimed Author & Cultural Expert

She is the author of three definitive books on natural hair, including:

  • Kroeshaar: Wat je moet weten en meer: The first Dutch-language publication on natural hair care.

  • Going Natural: How to Fall in Love with Nappy Hair: A foundational text for the international natural hair movement.

Recognitions & Awards

Her work in social entrepreneurship and community building has earned her prestigious accolades, including:

  • MDB Global Award

  • Sankofa Kuumba Award

  • Citizen of Recognition of the City of New York

Current Focus: Locs, Fashion, and Freedom

Today, as a digital nomad, Drs. Liong continues to expand her impact across Africa and the diaspora. Through her lifestyle brand and her channel, Locs, Fashion and Freedom, she curates high-end exhibitions, develops new documentary projects, and brings innovative hair and fashion products to the global market.

Ultimately, her goal is to provide solutions and content that empower women to celebrate their unique beauty, their heritage, and their freedom.

Connect with Drs. Mireille Liong

BAD Hair Uprooted preview - Publications