First Hair Cut in 12 years.

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Back in Amsterdam

Why I Left New York after 22 Years Crying

Moroccan Magic Dress

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AFRICAN FASHION FOR WOMEN

Locs in a crown from BAD Hair Uprooted

Endlessly stylish

Our Cause

After three centuries of slavery, Black people still don’t have the human right to wear their God-given tresses natural.

Dreadlocks, Afros, cornrows—styles perfectly natural to African hair—remain stigmatized, stereotyped, and excluded from professional dress codes.

As a direct consequence, 73% of Black women suffer from relaxer-induced alopecia—hair loss caused by chemical straighteners and weaves—to conform to a beauty standard that contradicts their DNA.

BAD Hair Uprooted: The Untold History of Black Follicles is a groundbreaking exhibition that celebrates the beauty of natural hair while revealing the consequences of unequal hair rights—through storytelling, powerful conversations, striking visuals, and a thought-provoking documentary.

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Drs. Mireille Liong Twisted Braid Locs

Drs. Mireille Liong

Drs. Mireille Liong is an awardwinning IT specialist turned natural hair activist, digital entrepreneur, and founder of WhatNaturalsLove.com and Kroeshaar.com.

With a Master’s in Information Technology and over two decades of experience in e-commerce, Mireille merges tech with purpose to drive global conversations around natural hair and equal rights. Her work—spanning books, blogs, exhibitions, and documentary films—champions the beauty, history, and human right to wear natural hairstyles.

As a photographer and strategist, she has built platforms that not only empower the Black community but also reshape the narrative around Afro hair, one headshot at a time.

How to Support
Certificate of Recognition from the City of New York

Certificate of Recognition from the City of New York

In recognition of her ongoing commitment to equal hair rights and the groundbreaking work she’s done through photography, education, and advocacy, Mireille Liong received a Certificate of Recognition from the City of New York.

Her exhibitions, books, and platforms like WhatNaturalsLove.com have helped shift the narrative around Black hair, inspiring both policy change and personal empowerment.

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