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The Moroccan Magic Dress

One Dress, Endless Styles

Care * Grow * Style

The best products to grow your hair

Black Follicles Matter

The Untold History of African Strands to heal your Hair

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Moroccan Magic Dress White
Moroccan Magic Dress
$120.00 $89.00 Sale
Tineke's Healthy Hair Growth Spray to promote hair growh
Tineke's Healthy Hair Growth Spray
$15.99 $14.99 Sale
Going Natural Detangling Combo
Going Natural Detangling Combo
$21.98 $19.00 Sale
Casual Chic Long Dress that adorns a woman's body
Casual Chic Long Dress that adorns a woman's body
$60.00 $45.00 Sale

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Super Absorbent Quick Drying Microfiber Towel for Locs, 4C Hair, Afro and Curls
Super Absorbent Quick Drying Microfiber Towel for Locs, 4C Hair, Afro and Curls
$21.00 $19.99 Sale
Fashionable velvet turban headwrap
Fashionable velvet turban headwrap
$16.38
Magic Anti-static Detangling Brush with Handle
Magic Anti-static Detangling Brush with Handle
$9.08
High Quality Cowrie Shell Earrings that last
High Quality Cowrie Shell Earrings that last
$19.99 $18.99 Sale

New Arrivals

Super comfortable High Low Flower Vintage Dress that adorns every body
Super comfortable High Low Flower Vintage Dress that adorns every body
$54.99 $41.84 Sale
Rounds of colors necklace
Rounds of colors necklace
$21.99 $19.99 Sale
Oil Mister Sprayer for Afros, Braids, Locs, 4C Hair
Oil Mister Sprayer for Afros, Braids, Locs, 4C Hair
$21.99 $19.99 Sale
Beautiful Asymmetrical Dress with African Print
Beautiful Asymmetrical Dress with African Print
$44.99 $39.99 Sale
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Under $10 Sales

Going Natural Scalp Conditioning Spray
Going Natural Scalp Conditioning Spray
$11.95 $9.95 Sale
Going Natural Silky Shea Hair Butter
Going Natural Silky Shea Hair Butter
$11.99 $9.99 Sale
Going Natural No More Knots
Going Natural No More Knots
$10.99 $9.95 Sale
Strictly Roots KLARI-TEA® Shampoo
Strictly Roots KLARI-TEA® Shampoo
$17.00 $5.99 Sale

Diaspora Fashion

Long Black and White Wrap Skirt Super Versatile for every occasion
Long Black and White Wrap Skirt Super Versatile for every occasion
$39.99 $29.99 Sale
Long Wrap Skirt Indian Style
Long Wrap Skirt Indian Style
$39.99 $29.99 Sale
Long Black and White Wrap Skirt 100% Cotton
Long Black and White Wrap Skirt 100% Cotton
$39.99 $29.99 Sale
Layed jump suit in denim
Layed jump suit in denim
$46.94 $44.95 Sale
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Closeout Sale

Strictly Roots KLARI-TEA® Shampoo
Strictly Roots KLARI-TEA® Shampoo
$17.00 $5.99 Sale
Strictly Roots KLARI-TEA Conditioner
Strictly Roots KLARI-TEA Conditioner
$19.00 $5.99 Sale
Fun mashed Beach Bag
Fun mashed Beach Bag
$8.99 $3.99 Sale
Luxury Evening Linen Clutch
Luxury Evening Linen Clutch
$14.99 $4.99 Sale

What Naturals Love

WhatNaturalsLove.com is an expansion of Going-Natural.com, a social web and networking site connecting people from the Diaspora, naturally at the roots. 
From our headquarters in Brooklyn, NY we deliver to customers worldwide.

Blog posts

How can I detangle my 4c hair without ripping it out and crying?

How can I detangle my 4c hair without ripping it out and crying?

Model Lurie Daniel Favors author of Afro State of Mind, Memories of a Nappy Headed Black Girl. Stylist Adenike from the Woven Wool.   To find out ...
Detangle Detangle Natural Hair Untangle 4C hair
How to get crinkled curls in Braidlocs, Sisterlocks or Natural Hair

How to get crinkled curls in Braidlocs, Sisterlocks or Natural Hair

There are many ways to crinkle or curl Braidlocs. The most common and simple way is a braid out. You simply braid your locs when they are still da...
How to get rid of an itchy scalp and massage your hair back to health

How to get rid of an itchy scalp and massage your hair back to health

When you hear of a massage, what is the first thing that comes to mind? Relaxation! But did you know that massaging the scalp actually promotes ha...
Braids Itchy Scalp Locs Scalp help Scalp Massager
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