As 2025 dawns, we're not just turning the page on a new year; we're stepping into a new era of hair care, building on the incredible foundation laid in 2024. Last year was a whirlwind of innovation, creativity, and community, marked by product breakthroughs, impactful events, and significant milestones. It was a year of growth, connection, and empowerment, and we're carrying that momentum forward. Before we fully embrace the exciting possibilities of 2025, let's take a moment to celebrate the standout moments that made 2024 so unforgettable.
Game-Changing Products: Beauty and Care Elevated
We kicked off the year with exciting new products designed to care for your hair and elevate your style:
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WNL Hair Growth Serum
Our star product of the year, the WNL Hair Growth Serum, quickly became a favourite. Packed with nourishing ingredients, it’s designed to support healthy hair growth and strengthen locs, braids, and natural hair. -
Cryotherapy Scalp Roller
Introducing innovation at its finest! The Cryotherapy Scalp Roller combines the power of cooling therapy to rejuvenate the scalp, reduce inflammation, and boost circulation for optimal hair health. -
Cowrie Shell Bracelet
A beautiful blend of culture and style, the Cowrie Shell Bracelet became an instant classic. A nod to heritage and tradition, it’s more than just a fashion statement—it’s a symbol of connection and empowerment. -
The Return of Loc Bombs
Back by popular demand, our Loc Bombs returned with a bang! These must-have hair care essentials make maintaining locs and braids a breeze, offering a relaxing, nourishing treatment that leaves hair feeling refreshed and hydrated.
Celebrating Culture: Events That Turned Heads
Last year, we went beyond products, celebrating the beauty of natural hair and fashion in ways that left a mark:
Bad Hair Uprooted Exhibition
Mireille, Founder & CEO of What Naturals Love standing in front of her exhibition
An empowering showcase that highlighted the beauty, strength, and versatility of natural hair. The exhibition brought stories to life, celebrating individuality while challenging outdated beauty standards.
Hair & Fashion Show
Style took centre stage at our Hair & Fashion Show! A visual feast of creativity, this event blended bold hair artistry with stunning fashion looks. It was a celebration of self-expression, culture, and style.
The Bad Hair Documentary
The powerful Bad Hair Documentary delved deep into the cultural and historical significance of natural hair. It sparked conversations, inspired change, and amplified voices that often go unheard.
Recognition & Growth: Milestones to Remember
Mireille has been awarded for her excellent work.
2024 was also a year of recognition and growth. We were honored to receive the Certificate of Recognition from the City of New York, a testament to the impact we’ve made in the community. This achievement reflects not just our hard work but also the unwavering support of our customers and ambassadors.
Welcoming New Ambassadors
Our community grew stronger with the addition of three inspiring ambassadors:
Each ambassador brings their unique energy and passion to our brand, representing the beauty and diversity of natural hair and loc culture. Their influence and creativity have inspired countless others to embrace their natural selves.
Looking Ahead to 2025
As we celebrate the unforgettable moments of 2024, we’re excited to keep growing, innovating, and inspiring. From game-changing products to meaningful events, this year has been about celebrating YOU—our community.
We can’t wait to see what 2025 has in store. Thank you for being part of this journey and for helping us turn heads, break boundaries, and redefine beauty.
Here’s to more growth, more style, and more unforgettable moments. Cheers to 2025!
What was your favorite moment of 2024?
