What it means to show at the Billie Holiday Theatre

Fix your Dry Scalp

The only tool you need for a healthy scalp.

What Naturals Love

At WhatNaturalsLove, we are celebrating YOU and your BEAUTY by offering HAIR and FASHION items that empower YOU to STAND OUT.

Hair Products for Locs

Magic Dress Collection

Featured Valued Customers

  • Loc Glove

    While loc brushing is great for defining and shining your locs, the loc glove is true self-care. You run the glove over and through your locs to dry, to get off surface debris. They're so soft, and you really feel like you're pampering yourself.

    Kim W.

    Buy now
  • Ponytail Holder

    I love this low tension ponytail holder! I have fine hair and my front perimeter hair is especially fine so I have to be careful when pulling my locs into ponytails that there is no excessive pulling at my locs. It holds my locs in a secure a ponytail without the stress and tension that traditional stretchy ponytail holders can have. The wire structure of the tie allows me to control how loose I want my ponytail to be. I’ll be getting the other colors. This hair tie is a must have.

    Shop now
  • Magic Dress

    Beautiful, fun dress!!!
    My dress is wonderful!!! I just wore it for the first time this morning. The drape and flow are beautiful. Very comfortable fit and perfect length. The fabric very soft but plenty of layers to keep its shape. It does wrinkle easily.

    Ross

    Buy now
  • Headbands

    Very comfortable n stylish !!!

    I’m a 68 yr old glamma who likes Les yo have fun in dressing

    Rosie F.

    Buy Now
Loc glove to maintain and Groom Locs, Dreadlocks and Sisterlocks
Ponytail holder/Hair tie for Locs, Dreadlocks and Sisterlocks. Non damaging, easy to ues.
Moroccan Magic Dress with Fringe customer review
Headband Handmade, Extra wide for locs Dreadlocks, Sisterlocks

Stylish and colorful African Pantsuits for women
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Spherical shaped Earrings that turn heads
Regular price
$19.99
Regular price
$29.99
Sale price
$19.99
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Outstanding Oval chocker necklace
Regular price
$24.99
Regular price
$29.99
Sale price
$24.99
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Aurora Wing Cuffs - Gold & Silver for Locs, Sisterlocks, Dreadlocks and Braids
Regular price
From $21.99
Regular price
$29.99
Sale price
From $21.99

Special Offer!

Hair Cuffs

Buy one and get the 2nd one half the price. Make your ponytail turn heads. Easy to wear, non damaging plus it looks great!

New sales and discounts are added all the time.

2nd one 50% off!
Locs styled a couple. Woman with curled styled Dreadlocks and a Man with long locs crinkled.Locs styled a couple. Woman with curled styled Dreadlocks and a Man with long locs crinkled.

Endlessly stylish

Our Cause

Did you know that 73% of Black women are suffering from relaxer induced alopecia? That is hair loss related to relaxers.

The main underlying reason is the fact that Black women don't have the human right to wear their God-given tresses natural.

That is why our cause is Equal Hair Rights.

Read more