At WhatNaturalsLove, we are celebrating YOU and your BEAUTY by offering HAIR and FASHION items that empower YOU to STAND OUT.
Loc Glove
While loc brushing is great for defining and shining your locs, the loc glove is true self-care. You run the glove over and through your locs to dry, to get off surface debris. They're so soft, and you really feel like you're pampering yourself.
Kim W.
Buy nowScalp Roller
It feels so good. Soothing. So theraputic !!!
Buy NowPonytail Holder
I love this low tension ponytail holder! I have fine hair and my front perimeter hair is especially fine so I have to be careful when pulling my locs into ponytails that there is no excessive pulling at my locs. It holds my locs in a secure a ponytail without the stress and tension that traditional stretchy ponytail holders can have. The wire structure of the tie allows me to control how loose I want my ponytail to be. I’ll be getting the other colors. This hair tie is a must have.
Shop nowMagic Dress
Beautiful, fun dress!!!
My dress is wonderful!!! I just wore it for the first time this morning. The drape and flow are beautiful. Very comfortable fit and perfect length. The fabric very soft but plenty of layers to keep its shape. It does wrinkle easily.
Ross
Buy now
Valentine’s Day is all about love, expression, and making a statement—so why not let your outfit do the talking? Introducing the Vibrant Pants Set, a bold and stylish two-piece ensemble designed...
Everything you need to accessorize your Moroccan Magic Dress is available at What Naturals Love. From hair ties and cowrie shell necklaces to eco-friendly bangles and satin-lined bonnets, you’ll find...
Valentine’s Day is all about celebrating love—whether it’s romantic love, self-love, or the love shared among friends and family. And what better way to embody love than in a stunning, flowy,...
No matter your hair type—whether you’re rocking locs, braids, dreadlocks, or natural curls—everyone deserves a supersoft, damage-free scrunchie that not only holds your style but also protects your strands. And...
Meet Buddha Pi, a powerhouse of energy, beauty, and authenticity who has been on her loc journey for nine years. Her locs, thick and healthy, are a testament to her...
Choosing the right hair bands can make all the difference in keeping your hair healthy and tangle-free. Traditional rubber bands and even some scrunchies can cause breakage and snag on...
Endlessly stylish
Did you know that 73% of Black women are suffering from relaxer induced alopecia? That is hair loss related to relaxers.
The main underlying reason is the fact that Black women don't have the human right to wear their God-given tresses natural.
That is why our cause is Equal Hair Rights.
